Between Profit and Planet: A Critical Examination of Sustainability Practices in Indonesia’s Muslim Fashion Industry
DOI:
https://doi.org/10.46851/266Abstrak
In response to the climate crisis, the fashion industry remains a significant contributor to global carbon emissions. This study explores how Islamic ethical principles can inform sustainable business practices in Indonesia's modest fashion sector, which serves the world's largest market of Muslim-majority consumers. Employing quantitative carbon footprint assessments of six Muslim fashion brands across different enterprise scales. Data were collected from Instagram–to categorize brands based on market size–and Shopee, providing product-specific information on materials and sales volumes. Emissions were calculated following the Greenhouse Gas Protocol (2004), using DEFRA’s standardized emission factors for apparel. The result reveals variability in emissions among brands, highlighting the importance of material choices and transparency. To address these challenges, this study introduces the HIFZH-Model, a faith-inspired sustainability model, along with a 20-point checklist for aligning business practices with Islamic environmental values. This research offers a culturally relevant model for fostering low-carbon entrepreneurship within Muslim communities.Referensi
Abdullah, S. Z. (2019). Islamic and Muslim environmentalism. International Journal of Rural Development, Environment and Health Research, 3(5), 158–167.
Abedi Sarvestani, A. (2025). Insights into self-knowledge from Islamic teachings: A path towards ethical environmental stewardship within the framework of the SDGs. Profetika: Jurnal Studi Islam, 25(2), 375–386. https://journals2.ums.ac.id/index.php/profetika/article/view/6721
Abu-Rayash, A., & Sabbah, E. (2023). Analysis of environmental sustainability in the Holy Quran: Maqasid framework. Journal of Contemporary Maqasid Studies, 2(1), 61–94.
Ahmad, M. (n.d.). Environmental stewardship: A Quranic cum prophetic perspective introduction. European Journal of Life Safety and Stability, 13. https://www.ejlss.indexedresearch.org
Ahmed, S. K., Mohammed, A., Rashid, M., & Abdullah, H. (2025). Using thematic analysis in qualitative research. Journal of Medicine, Surgery, and Public Health, 6, 100198. https://linkinghub.elsevier.com/retrieve/pii/S2949916X25000222
Al Banna, H., & Rosyidah, U. (2025). The Construction of Ecological Fiqh from the Perspective of Yusuf al-Qardhawi. Ma’mal: Jurnal Laboratorium Syariah Dan Hukum, 7(2), 214–233. https://doi.org/10.15642/mal.v7i2.468
Alfani Rizkiyah, Z. ., & Erwanto, D. . (2023). MENGHADAPI FENOMENA KERUSAKAN DI MUKA BUMI: (KAJIAN LAFADZ FASAD DALAM Q.S AR-RUM: 41). MUSHAF JOURNAL: Jurnal Ilmu Al Quran Dan Hadis, 3(2), 218–228. Retrieved from https://mushafjournal.com/index.php/mj/article/view/119
Al-Jayyousi, O., Khan, M., & Rahman, A. (2022). Re-thinking sustainable development within Islamic worldviews: A systematic literature review. Sustainability (Switzerland), 14(12).
Alonge, Enoch, Nsisong Eyo-Udo, Bright Ubanadu, Andrew Daraojimba, Emmanuel Balogun, and Kolade Ogunsola. “Real-Time Data Analytics for Enhancing Supply Chain Efficiency.” International Journal of Multidisciplinary Research and Growth Evaluation. 2, no. 1 (2021): 759–71. https://doi.org/10.54660/.ijmrge.2021.2.1.759-771.
Arisman, Muhammad, and Muhamad Ihsanudin. “Islamic Business Ethics as a Practical Solutions in the Scope of E-Commerce Business.” Al-Masharif: Jurnal Ilmu Ekonomi Dan Keislaman 9, no. 1 (2021): 120–37. https://doi.org/10.24952/masharif.v9i1.3965.
Aqsa Tasgheer, & Fatima, T. (2022). Sustainable development and natural resource management for environmental stability: An Islamic approach. International Research Journal on Islamic Studies (IRJIS), 4(1), 41–56.
Aven, Terje. “A Risk and Safety Science Perspective on the Precautionary Principle.” Safety Science 165 (2023): 106211. https://doi.org/10.1016/j.ssci.2023.106211.
Ayeleru, O. O., Oladejo, O., & Ndlovu, S. (2023). Adsorbent technologies and applications for carbon capture, and direct air capture in environmental perspective and sustainable climate action. Sustainable Chemistry for Climate Action, 3.
Azam, Md Siddique E, and Moha Abdullah. “GLOBAL HALAL INDUSTRY: REALITIES and OPPORTUNITIES.” International Journal of Islamic Business Ethics 5, no. 1 (2020): 47. https://doi.org/10.30659/ijibe.5.1.47-59.
Baskoro, Aji. “Maqasid Al-Shari’ah for Green Business Oversight: Addressing Greenwashing by Design in Indonesia’s Energy Transition.” Az-Zarqa’: Jurnal Hukum Bisnis Islam 17, no. 2 (2025): 214–39. https://doi.org/10.14421/az-zarqa.v17.i2.4621.
Basri, S., Ramli, M., Nur, F., & Karim, H. (2024). Islamic environmental ethics: A cultural framework for sustainable resource management and global ecological stewardship. Diversity: Disease Preventive of Research Integrity, 86–93. https://journal.uin-alauddin.ac.id/index.php/diversity/article/view/52342
Bick, R., Halsey, E., & Ekenga, C. C. (2018). The global environmental injustice of fast fashion. Environmental Health: A Global Access Science Source, 17(1).
Bocken, N. M. P., Rana, P., & Short, S. W. (2015). Value mapping for sustainable business thinking. Journal of Industrial and Production Engineering, 32(1), 67–81.
Brehm, H. N., & Pellow, D. N. (2022). Environmental justice: Pollution, poverty and marginalized communities. In Routledge handbook of global environmental politics (pp. 348-361). Routledge.
Bsoul, L., Omer, A., Kucukalic, L., & Archbold, R. H. (2022). Islam’s perspective on environmental sustainability: A conceptual analysis. Social Sciences, 11(6).
Chaudhry, D. (2024). Climate change and health of the urban poor: The role of environmental justice. The Journal of Climate Change and Health, 15, 100277.
Choi, D., & Han, T. I. (2019). Green practices among fashion manufacturers: Relationship with cultural innovativeness and perceived benefits. Social Sciences, 8(5).
Dawadi, S., Shrestha, S., & Giri, R. A. (2021). Mixed-methods research: A discussion on its types, challenges, and criticisms. Journal of Practical Studies in Education, 2(2), 25–36.
Dolega, Les, Francisco Rowe, and Emma Branagan. “Going Digital? The Impact of Social Media Marketing on Retail Website Traffic, Orders and Sales.” Journal of Retailing and Consumer Services 60, no. 102501 (2021): 102501. https://doi.org/10.1016/j.jretconser.2021.102501.
El-Sherbini, M. S., Al-Hamdi, A., & Yusuf, H. (2023). Planetary health and Anthropocene discourse: The role of Muslim religious leaders. Challenges, 14(4), 46.
Enggriani, M., Dewi, T. R., & Rachim, F. (2023). The influence of clothing online marketing on purchase decisions in online Shopee applications in students of Trisakti Tourism Institute. Jurnal Ekonomi Unisla. https://jurnalekonomi.unisla.ac.id/index.php/jpim
Eom, K., & Ng, S. T. (2023). The potential of religion for promoting sustainability: The role of stewardship. Topics in Cognitive Science, 15(3), 480–499.
Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow, C. Y. (2017). Business model innovation for sustainability: Towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, 26(5), 597–608.
Fitri, Al, and Dennyis Pratama. “Regulatory Blind Spots of Gharar in Platform-Based Economic Transactions: An Islamic Economic Law Perspective.” Proceeding International Conference on Islam, Law, and Society (INCOILS) 2 (2023). https://doi.org/10.70062/incoils.v2i1.494.
Gayatri, E. (2017). Bridging ecology and economy through Islamic ethics of stewardship. Jurnal Ekonomi & Studi Pembangunan, 18(2).
Greg, Jeremiah. “AI-DRIVEN FORECASTING for SUSTAINABLE APPAREL DEMAND PLANNING,” 2025. https://www.researchgate.net/publication/398038850_AI-DRIVEN_FORECASTING_FOR_SUSTAINABLE_APPAREL_DEMAND_PLANNING.
Hasan, H. (2022). Islam and ecological sustainability: An exploration into Prophet’s perspective on environment. Social Science Journal for Advanced Research, 2(6), 15–21.
Hassan, Muhammad, and Lokhman Osman. “Systematic Literature Review on Impact Integration Servitisation in Halal Supply Chain.” PaperASIA 41, no. 3b (2025): 203–17. https://doi.org/10.59953/paperasia.v41i3b.518.
Heeks, Richard. “Digital Inequality beyond the Digital Divide: Conceptualizing Adverse Digital Incorporation in the Global South.” Information Technology for Development 28, no. 4 (2022): 688–704. https://doi.org/10.1080/02681102.2022.2068492.
Herijanto, Hendy. “Al Amanah in al Qur’an vs Trust: A Comparative Study.” International Journal of Ethics and Systems 38, no. 4 (2022): 549–75. https://doi.org/10.1108/ijoes-03-2021-0064.
Hilaluddin, Khaulah. “Islamic Entrepreneurship: Al-Amin (Trustworthiness) and Al-Shidq (Truthfulness) as Personal Branding.” Indonesian Journal of Islamic Economics and Finance 5, no. 2 (2025): 493–508. https://doi.org/10.37680/ijief.v5i2.8431.
Hoogendoorn, B., Van der Zwan, P., & Thurik, R. (2019). Sustainable entrepreneurship: The role of perceived barriers and risk. Journal of Business Ethics, 157(4), 1133–1154.
Islam and the Environment: A Conceptual Analysis Based on the Qur’an and Hadith. (2024). Muqaddimah: Journal of Islamic Studies , 15(5), 18-31. https://doi.org/10.71247/r0jk0s98
Islam, M., Shamsuzzaman, M., Hasan, H. M. R. U., & Atik, M. A. R. (2025). Environmental sustainability of fashion product made from post-consumer waste: Impact across the life cycle. Sustainability (Switzerland), 17(5).
Islamic Perspective on Urban Ecology Environmental Preservation in The Context of Urbanization. (2024). Al-Madinah: Journal of Islamic Civilization, 1(2), 145-156. https://doi.org/10.70901/2qf36d84
Jansson, J., Nilsson, J., Modig, F., & Vall, G. H. (2017). Commitment to sustainability in small and medium-sized enterprises: The influence of strategic orientations and management values. Business Strategy and the Environment, 26(1), 69–83.
Juliani Syafitri, & Siti Mariam Ulfah. (2024). Ecocentrism as Reconciliation of The Exploitation of Women and Nature by Capitalist Anthropocentrism: A Review of The Interpretation of Al-Tahrir wa Al-Tanwir. Al-’Allamah: Journal of Scriptures and Ulama Studies, 1(1), 1–20. https://doi.org/10.70017/al-allmah.v1i1.1
Kallis, Giorgos, Jason Hickel, Daniel W O’Neill, Tim Jackson, Peter A Victor, Kate Raworth, Juliet B Schor, Julia K Steinberger, and Diana Urge-Vorsatz. “Post-Growth: The Science of Wellbeing within Planetary Boundaries.” The Lancet Planetary Health 9, no. 1 (2025): e62–78. https://doi.org/10.1016/s2542-5196(24)00310-3.
Kasmahidayat , Y., Yulianti, E., & Marbun, S. (2025). Bali’s Legong Pancer Langit Dance as Cultural Diplomacy and National Identity Construction: A Case Study of the Jeddah Festival. Jurnal Kajian Bali (Journal of Bali Studies), 15(2), 531–554. https://doi.org/10.24843/JKB.2025.v15.i02.p04
Khoirudin, K., & Azzaki, A. (2024). Perspective of quranic verses of business ethics on justice and honesty in trade. Journal of Halal Industry Studies, 3(2), 73–87. https://doi.org/10.53088/jhis.v3i2.1396
Kiger, M. E., & Varpio, L. (2020). Thematic analysis of qualitative data: AMEE Guide No. 131. Medical Teacher, 42(8), 846–854. https://doi.org/10.1080/0142159X.2020.1755030
Lakshman, M., Sinha, L., Biswas, M., Charles, M., & Arora, N. K. (2000). Quantitative vs qualitative research methods. Indian Journal of Pediatrics, 67(5), 367–377.
Le Duc, A. (2023). Responsibility as a primary environmental virtue in Islam. Asian Journal of Philosophy and Religion, 2(1), 187–206. https://journal.formosapublisher.org/index.php/ajpr/article/view/4821
Lee, Khai, S Wong, Haitham Alzoubi, Barween Kurdi, Muhammad Alshurideh, and Mounir Khatib. “Adopting Smart Supply Chain and Smart Technologies to Improve Operational Performance in Manufacturing Industry.” International Journal of Engineering Business Management 15, no. 1 (2023). https://doi.org/10.1177/18479790231200614.
Lim, W. M. (2024). What is qualitative research? An overview and guidelines. Australasian Marketing Journal.
Ludeke-Freund, F. (2020). Sustainable entrepreneurship, innovation, and business models: Integrative framework and propositions for future research. Business Strategy and the Environment, 29(2), 665–681.
Magfiroh, Diana, and Komarudin. “Transformation of the Local Muslim Fashion Industry through E-Commerce in ASEAN.” International Journal of Social Research 3, no. 2 (2025): 59–69. https://doi.org/10.59888/insight.v3i2.68.
Mandaric, D., Hunjet, A., & Kozina, G. (2021). Perception of consumers’ awareness about sustainability of fashion brands. Journal of Risk and Financial Management, 14(12).
Mandaric, D., Hunjet, A., & Vukovic, D. (2022). The impact of fashion brand sustainability on consumer purchasing decisions. Journal of Risk and Financial Management, 15(4).
Masoumbeigi H, Malek Mohammadi N, Shamsi Gooshki H, Khoshi A, Mesri M, Najjarzadegan F, et al. (2021). Review Article: An Approach to the Anthropological Theory of the Qur’an and Hadith and Their Roles in Reducing Environmental Degradation. International Journal of Medical Toxicology and Forensic Medicine. 11(4):36166. https://doi.org/10.32598/ijmtfm.v11i4.36166
Mirza, Rahma, Tanvir Bhuiyan, and Ariful Hoque. “False Stability? How Greenwashing Shapes Firm Risk in the Short and Long Run.” Journal of Risk and Financial Management 18, no. 12 (2025): 691. https://doi.org/10.3390/jrfm18120691.
Mohidem, N. A., & Hashim, Z. (2023). Integrating environment with health: An Islamic perspective. Social Sciences, 12(6).
Mulisa, F. (2022). When does a researcher choose a quantitative, qualitative, or mixed research approach? Interchange, 53, 113–131. https://doi.org/10.1007/s10780-021-09447-z
Niinimaki, K. (2015). Ethical foundations in sustainable fashion. Textiles and Clothing Sustainability, 1(1).
Nogueira, E., Gomes, S., & Lopes, J. M. (2022). The key to sustainable economic development: A triple bottom line approach. Resources, 11(5).
Nosratabadi, S., Mosavi, A., Shamshirband, S., Zavadskas, E. K., Rakotonirainy, A., & Chau, K. W. (2019). Sustainable business models: A review. Sustainability (Switzerland), 11(6).
Oláh, J., Aburumman, N., Popp, J., Khan, M. A., Haddad, H., & Kitukutha, N. (2020). Impact of Industry 4.0 on environmental sustainability. Sustainability (Switzerland), 12(11).
Putri, I. N. (2021). The assessment of Instagram effectiveness as marketing tools on Indonesia fashion local brand. Advanced International Journal of Business, Entrepreneurship and SMEs, 3(10), 1–13.
Rifzikka, S. A. (2024). Studi analisis Tafsir Surah Ar-Rum Ayat 41 Tentang Kerusakan Lingkungan. Journal of Islamic Studies and Humanities, 9(2), 254-298.
Salman, A. M. bin, & Asmanto, E. (2024). Islamic Environmental Stewardship: A Sociological Approach to Hadith and Legal Frameworks for Ecological Responsibility. Volksgeist: Jurnal Ilmu Hukum Dan Konstitusi, 7(2), 361–378. https://doi.org/10.24090/volksgeist.v7i2.12205
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for sustainability: Origins, present research, and future avenues. Organization and Environment, 29(1), 3–10.
Setiawan, Iwan. “The Significance of Corporate Social Responsibility in Sustainable Development: An Analysis from an Islamic Law Perspective.” Journal of Law and Sustainable Development 11, no. 9 (2023): e1206–6. https://doi.org/10.55908/sdgs.v11i9.1206.
Stefko, R., & Steffek, V. (2018). Key issues in slow fashion: Current challenges and future perspectives. Sustainability (Switzerland), 10(7). https://doi.org/10.3390/su10072270.
Syafitri, Juliani, and Siti Ulfah. “Ecocentrism as Reconciliation of the Exploitation of Women and Nature by Capitalist Anthropocentrism: A Review of the Interpretation of Al-Tahrir Wa Al-Tanwir.” Al-'Allamah: Journal of Scriptures and Ulama Studies 1, no. 1 (June 29, 2024): 1–20. https://doi.org/10.70017/al-allmah.v1i1.1.
Syarifah, Umaiyatus, Jauhar Azizy, and Sihabussalam. “Environmental Conservation in Quraish Shihab and Hamka’s Perspective.” Islamadina Jurnal Pemikiran Islam, September 1, 2024, 114–14. https://doi.org/10.30595/islamadina.v0i0.19625.
Thorisdottir, T. S., & Johannsdottir, L. (2020). Corporate social responsibility influencing sustainability within the fashion industry: A systematic review. Sustainability (Switzerland), 12(21), 1–64.
Werner, A., Elf, P., Lyon, F., & Vickers, I. (2024). Beyond novelty and growth: A virtue ethics enquiry into fashion entrepreneurs’ responsible and harmonising practices towards sustainability. Journal of Business Ethics.
Yang, S., Song, Y., & Tong, S. (2017). Sustainable retailing in the fashion industry: A systematic literature review. Sustainability (Switzerland), 9(7).
Yanto, E. S. (2023). The what and how of essential thematic analysis. Qualitative Report, 28(11), 3120–3131.
Yasir, N., Majid, A., Javed, A., & Malik, M. A. (2023). The environmental values play a role in the development of green entrepreneurship to achieve sustainable entrepreneurial intention. Sustainability (Switzerland), 15(8).
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Journal of Business and Political Economy : Biannual Review of The Indonesian Economy
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
